Heart & Home
Residential Interior design studio
Before I moved into branding and web design, I was an interior designer many moons ago, so this is one of my favorite projects. It’s a business close to my heart. This is a full brand and website for a residential interior design studio, covering brand strategy, identity design, website design and strategy, and printed collateral.
Brand Identity
Squarespace Website Design
Presentation Design
Print Collateral
About this project
The creative direction was built around storytelling, with a focus on emotion and user-centered design. The studio’s audience is homeowners who struggle with space and home organization, so the brand needed to feel supportive and understanding.
I helped the client shift her messaging from a formal, corporate tone into an empathetic narrative, then paired it with new visuals in a soft, warm color palette that carries the same feeling.
Since the client works in the design space, her website needed to showcase her creativity. I used an asymmetrical layout and unconventional compositions to reflect the fluidity of her style and the range of her work.
Note: The project is based on client work, and all identifying details have been removed in line with an NDA.
Brand Identity & Marketing Design
Website Design
The website was built to turn visitors into inquiries. A clear content hierarchy guides homeowners from the problems they’re facing to case studies that show how the studio solves them, to a straightforward value proposition and process.
By the time they reach the consultation or inquiry form, they already know what to expect from working with her. The result is a site that feels as supportive as the brand itself and gives visitors a confident next step.
“Wow, wow, wow!!! Looks absolutely fantastic. This is truly amazing, and I couldn't be any happier!!!
Everything is perfect. I am beyond amazed at how great everything you've done has turned out. Love it all.
Gorgeous work! THANK YOU! xoxox”
//SM - Interior designer
